Last week, we announced here that Pottery Barn is opening a really big store in Atlanta. Today, we learn that Intermix — the pricey and trendy women’s apparel chain – has arrived in North Carolina – Charlotte to pinpoint it on the map.
Shop Intermix, and you’ll find designer duds by Stella McCartney and Diane von Furstenberg, to name but two. You’ll also find jeans in the, gulp, $300 range.
In Charlotte, the new store — all 2,500 square feet of it — just opened at Southpark mall near Nordstrom. Three more new stores — in East Hampton, Orlando and Chicago — will bring the Intermix total to 24 shops. That’s small by big box standards, but pretty big for a boutique that opened in New York 14 years ago.