Fake articles – I’m sure you’ve run across them by now. It is an article that pretends to be about Product X but in the end, it recommends Product Y (a product the author is trying to promote). This strategy is not limited to products either – it’s used on people too. You might Google someone’s name like “Mike Dillard” and see several sites that use his name. When you visit one of them, you’ll find the site has nothing to do with Mike Dillard but uses his name as a launching pad for promoting the site owner.
It’s easy to see why people do this. Product X or Person X are usually popular search terms. Therefore if you write an article or web page with that person or product in the title, you’ll be more easily found. It’s like cashing in on someone else’s credibility.
This is especially popular as a Google Adwords campaign strategy. But it’s not limited to Adwords campaigns – you can see this practice in article directories, Squidoo lenses, press releases, review sites, and capture pages.
I don’t know about everyone else, but when I visit one of these pages, I feel cheated. I feel like I’ve wasted my time and I certainly don’t come away with any respect for the person who set that up. If I am doing a search for Product X, then I want to know about Product X – not something else.
If you’re marketing your home based business with articles, Squidoo lenses and so forth, please don’t do this! Not only will this strategy detract from your authenticity, but it creates junky search results on the Search Engines (something Google is probably aware of and looking into). Oh and you’re really helping to promote that person or product so it might not even have the intended consequences.