Have you ever seen those online offers that say things like “Hurry Ends at Midnight” or “The Price goes up Tomorrow”. This kind of marketing uses something loosely called the “fear factor” – in this case the ‘fear’ of not getting the product at the right price or not getting the product at all.
This is a very common practice with information products nowadays. It’s sort of a trigger — a call to action. This can actually be a very effective marketing method to use if your home based business markets information products. But there is one major caveat.
If you issue a deadline or restriction like that, make sure and stick to it!
You would be surprised how often you can go back to sites that make those kinds of offers after the restriction has passed, finding nothing has changed. For example, I found one the other day that was marked down from $197 to $107 and that price was only supposed to last for that day. Yet I checked back this morning and it was still $107 (still saying it only lasts one day).
This kind of game only detracts from your credibility. If you issue a ‘fear actor’ parameter of some kind, stick to enforcing that parameter. Otherwise word gets around and people will see it as a shallow marketing trick. Then they may be reluctant to trust you after that. What do you think about sites that play that ‘fake fear factor’ game?