“Alberto Alessi transformed his family’s ho-hum housewares business into a trendsetting design giant. His secret: walking the borderline between genius and failure.
By: Ian Wylie
Has your latest project bombed? Have the past six months been a fast journey down a blind alley? There’s only one thing for you to do, says Alberto Alessi, manufacturing maestro and the godfather of Italian product design: Revel in your glorious failures. Dance on the borderline between success and disaster. Because that’s where your next big breakthrough will come from.”
– I love this quote, “A target market is a cage where people try to put society. It bears no relation to what people feel and want.” That’s just great. It makes you want to think outside of the box. -ed.