There is so much excitement around social media that I wanted to start profiling the practical success stories at Facebook.
I recently posted at the Sales & Marketing Management blog called Soundoff about this because of the sales exec readership, but a more in-depth view is possible here.
Parenting Young Girls, sponsored by Dot Girl Products, for taking an approach to helping young girls and Moms through a challenging time. The idea at Parenting Young Girls is that by talking about health issues and practical concerns you can engage a community. The promotions they are doing center on Facebook fan activity. We also covered this company at the Sales Rescue Team.
In many cases, we think that our small businesses are about just our products or services, but more often it is about the issues and topics that our customers tell us are important to them. If you think back to the stereotypical village merchant or cafe, these “third places” attracted a loyal following because they met a need for people to congregate. That is the fundamental part of social media and why Facebook has been so successful.
My goal was to pick growing campaigns and not some huge brand by a large company — because those are easy for people to fan and rally around. The smaller companies are the ones who have to work smarter and harder and be faster on their feet, so to speak.
Eric Wolf and his work with The Art of Storytelling with Children. Eric’s mission gives an idea of how he has taken his work up to a macro-level and not solely around what I thought the title implied — some pointers for parents to tell their own children a story.
His mission is larger and lends itself to a niche following: “A national conversation from all perspectives on the profession of storytelling with children. Serving all members of the ‘storytelling with children portion’ of the storytelling movement. Including presenters, listeners, festival organizers, administrators, educators, parents, and storytellers.”
Cut & Sewn used Facebook to promote its 2009 Valentine’s Day campaign. The company’s goal was to discover novel ways in which a Grassroots company could continue developing, generate revenue and spread its community.
Cut & Sewn is a fast growing custom clothing company that allows anyone and everyone to be a designer and express their ideas on a shirt, sweatshirt, underwear or a bag.
Like many new fan promotions, the goal is to find new friends and let the love spread. The company began testing the waves by announcing to members and fans of Cut & Sewn that Valentine’s Day Ready Made shirts were available on their website. Once the Cut & Sewn community was able to take a peek at what was new, a promotion followed. Cut & Sewn offered an internet discount code to receive free domestic shipping in February, 2009.
In addition to this holiday specific promotion, Cut & Sewn has an ongoing 30% discount when a customer submits a photo of herself in a Custom Cut or Ready Made. Cut & Sewn now uses these Facebook outlets to “feed” its fans. Event photos are posted, news and promotions are announced and direct links to our blog entries are accessible.