Have you ever wondered where the best place to spend your social networking time might be? Well if market share is any indication that would be Facebook! According to Hitwise, Facebook is the “Google” of social network sites with over 45% of the market share. That’s far ahead of its nearest competitor MySpace. Here is their chart –
I have to admit to being surprised that some other social networking sites don’t appear in this top 10 (like LinkedIn for example). I am also surprised that Twitter does not hold a larger market share. I am further surprised that Facebook is the 800 pound gorilla in the group. However, every market needs its market leader and social networking is no different. The site that does the best job for its users will eventually win out.
Facebook was established in February of 2004 so it’s about to turn 6. I joined Facebook a couple of years ago and hate to admit but I have not spent much time there. I think I may need to commit to spending more time each day at that site. I recently read about their privacy overhaul and decided it was time to reinvest some time there. What about you? Do you Facebook? If so, what do you like about it?