The world of online marketing, is amazing, powerful, confusing, easy and extensive. With all these wonderful and at times frustrating things in the world of online marketing it’s definitely time that YOUR business joined Facebook.
1. It has its own community of users – including 99% of your friends and colleagues
2. It’s relatively easy to use and the tools it has are pretty extensive.
3. Blogs, email newsletters and web sites are great. Facebook has all of this built in.
4. For video, photos, events, calendars, updates – Facebook makes it darn easy.
You might be screaming at me, I have a FaceBook profile already. That’s good and you can connect with all your friends. However, what you need is a FaceBook group or even better for businesses, a page. The differences are subtle and best explained at this web site.
If you do not have a well designed web site and email newsletter then don’t jump to Facebook or other social media marketing. First get the basics.
For those of you, however, who have these basic online marketing components, it’s time to look at Facebook (and Plaxo, LinkedIn, etc) and see how you can connect to your customers through these services.
Facebook is a great tool for your personal network, but it’s a powerful tool for your business to connect with and engage customers as well.