How many of you out there are working on a Facebook Page for your business? I’m working on several articles for this blog as well as some other sites. Chime in with some great examples, please.
I’ve uncovered a handful of really good ones, although I’m certain there are thousands more. Each week, I’m going to try and include one fresh example of Facebook done right.
Here are ones I like where the entrepreneurs are trying to leverage both the platform and genuinely get involved with their communities, otherwise known in many cases, as their customers. We may be crossing the line back into small town life where our customers are also our friends. What a concept.
Patina Restaurant Group in New York City recently started two Facebook pages for its properties, specifically the new Spanish restaurant in Grand Central (NYC) La Fonda del Sol and the Rink at
Michael Mahle shared some of Patina’s Facebook work via email, “So far we’ve used the Facebook page to let fans know about wine tasting events (which resulted in 40 reservations, many as a direct result of the Facebook announcement) and is also used to engage customers by way of tutorial videos of chef Josh DeChellis preparing menu items.”
The second one comes via a social media agency that helps brands tackle the wilds of social networking, Facebook specifically. “We have built Pages (now called Public Profiles) for a number of brands and companies including Turner Broadcast, Monster.com, and others. We also build applications with enable engagement and yes, actual commerce through Pages,” said Jamie Tedford, Chief Evangelism Officer at Brand Networks Inc.
They recently launched an app called Fans Only which allows a brand to provide a coupon/offer that only their Fans can access.
The first partner for Fans Only is a company called Atlantis WeatherGear. Check out the Fans Only box down the left margin before becoming a fan. Become a fan, go back to the box and you’ll see your offer. Click it and notice you’re prompted to send to friends or post to profile. Then you can print or start shopping online with 20 percent off.
I was so impressed with this one that I sent it to a client that is implementing a new Facebook page.
The reality I’m pondering is how quickly Facebook Pages will become like websites were in the 90s. So many will get built that the noise level will increase and leave us trying to sort through it all with the Google/Facebook tools after they merge. The shining light in this situation is we have the implicit value of our friends making choices that we trust – as in becoming a fan of a particular page or business or product. Some filter will have to be created. Hmmm.
TJ McCue is founder of the Sales Rescue Team and a strategic content guy at Q4 Sales. He writes about online marketing, small business, and entrepreneurship. He welcomes your comments here or by email or with a Twitter Follow.