Yesterday I received this question from reader John Vonhof, author of Happy Feet blog:
I have a question maybe you can address in a future issue of your blog. I have an free monthly ezine (four years old) with 1700 subscribers. When I send it out, I never know how many actually get it with all the Spam filters. I started my blog six weeks ago. I am considering moving my ezine to be blog based. I’ll simply start another blog with the same name as my ezine. Run half the content on the 1st of the month and the balance on the 15th. I’ll get my name and content information in front of readers twice as often and be able to add images, photos, etc. A blog based ezine will give me more exposure than through Yahoo Groups and has the potential of getting links and more publicity.
I will still use Yahoo Groups to send out an email telling people the new issue is posted and give them the link. This will reduce the chance of the ezine through Yahoo being rejected by Spam filters. Do you know of others who do this?
John, this is a great question and a tactic we do suggest to our clients.
Using your blog to publish your ezine is a great way to archive your ezine content and deliver it to your readers without having to worry too much about spam filters. By placing an email subscription form on your blog (we recommend Feedblitz – see my tutorial), as well as links to subscribe via RSS (see Feedburner), your readers can get your content as soon as it’s published.
And, an emphatic yes! to keeping your Yahoo list and using that to notify your readers when a new ezine has been posted. You may also want to consider letting them know about new posts on any other related blogs your publish. Then, you are giving your readers an opportunity to get even more valuable info from you.
I have a client who is publishing their newsletter content solely on their blog now. You can take a look at Mani’s Blog Cafe. They do not have a blog devoted only to their ezine; it’s integrated with the rest of their blog posts and the Morsel has its own Category so readers can find all the past and current issues. Then we send a notice out when the Morsel is posted. Traffic always spikes after we send an email.
You can get our free report on the Top 10 Reasons to Do An Ezine and a Blog.
Go for it!