1: Expand Your Vision
* What else in your inventory can you sell this same way? Do it.
* Line Extensions–There are variants, add-ons, support items, and services to your product lines. Some aren’t worth stocking in the analog world. But online can change things: Some stuff is easier to offer (catalog “space” is cheap), easier to ship (if it can be delivered electronically, for example), and more affordable to find scattered customers for. It might be worth extending your products and services to take advantage of the peculiarities of this new market.
* Services: What services could you provide your customers more easily over the Web? Information and communications, such as support, tips and tricks manuals, and tutorials can help bind your customers closer to you and, if you’re lucky, generate some of that “community” every marketer yearns for.
* Rethink the Rejects. When you first started selling through keywords, you wisely picked things that are easy to sell this way, easy to manage, easy to deliver. Now that you’ve gotten all the low-hanging fruit, it may be time to revisit the inventory items you skipped over, and ask yourself if it’s worth your while now to do the work necessary to be able to sell them online too.
For example, that item is too heavy to ship cost effectively in the usual way. Is there some other way to ship it? Can you trim it down, or extract the essence of it in smaller, shippable packages? Would it pay to create packaging that will allow a fragile item to be shipped rather than just sold out of a storefront?
This thinking expands indefinitely. Are you getting enough prospects from another country to make it worth your while to get an import/export license? Are you starting to move enough product to justify hiring a software programmer to create a more sophisticated system for inventory management, accounting, or demand forecasting? Would some of your suppliers be willing to set up drop-shipping for your orders, saving you time, shipping expense, and the cost and trouble of managing inventory?