I think we’ve reached the tipping point in terms of going green. Public sentiment has moved in favor of green products that are better for us, our homes, our health and our environment.
Retailers have jumped aboard, launching an unprecedented collection of products that are “green.”
Office Depot is the latest to do so, as reported last week in a press release.
“Office Depot announced Tuesday that it is introducing a line of environmentally preferable office supplies called ‘Office Depot Green.’
Touted as the first retailer in the office-supplies industry to launch a dedicated line of green products, Office Depot said its plans for the brand to include consistent and easy-to-identify packaging for consumers.
Core office supplies such as recycled paper, notebooks and file folders, as well as remanufactured ink and toner cartridges, non-toxic cleaners and compact fluorescent light bulbs (CFLs) will become part of the green line.
Office Depot Green products will be available at more than 1,200 stores nationwide and online.”
THE REAL WORLD TAKEAWAY
Green is everywhere.
From businesses replacing their incandescent bulbs with compact fluorescents to shunning bottled water in favor or filtered tap and Whole Foods’ announcement to rid themselves of plastic bags, businesses are leading the charge to save the planet (so to speak).
A company I’m doing some work with right now is asked the green question in almost every meeting. What products do you have that are green – recycled, natural, etc.? Since the company does a lot of printing, they’re asked about soy inks and non-chemical processes as well.
The company is still unable to achieve the results they desire using natural products (paper, ink, processes, etc.). So they recommend not going the green route to clients. But that’s flawed thinking. The company has to have a green solution, even if they’re not happy with the quality. Most customers in this business will choose the quality over green. But some will demand green. And the company must have solutions in its tool kit in order to answer the green call when it comes. And it will come.
Green is not a fad. Green is not a trend. Green is a movement. It’s a fundamental shift in thinking, which doesn’t occur very often.
Jump on board. Get green. Conduct a green audit. Brainstorm with your team about the ways you can make your company greener. Investigate product lines that use sustainable or recycled materials, then promote that fact.
Going green isn’t something you choose to participate in. Your customers will begin to demand it more and more. So get proactive and get green.
How are you greening your business?