A recent post on the Medical Blog Network got me thinking. Everyone in your practice really is a marketer. It doesn’t matter whether your practice is full or not. Marketing is much more than that – marketing is about retaining patients, marketing is about the entire interaction and relationship between the practice, and patients, potential patients, and their families. It is about the relationship and interaction between the practice and other physician and clinical practices, hospitals, labs, and yes, even insurance companies. Marketing is about how you do business.
Fall is here, and the time has come to start thinking about your plans for 2007. Over the next two months there are two large scale preventive care projects underway that you can particiapte in: Breast Cancer Month in October, and the flu shot campaign over October and November.
I have a pet peeve about bad photocopies of photocopies. All of your printed material – letterhead, forms, everything – should be clean, crisp and professional looking. Anything with some drug company name on it that patients see – from forms to exam table paper to note pads – should be recycled. Next, go through your waiting room and clean out the old magazines. Start the new year with subscriptions to magazines that your patients might actually want to read. I was in a physician’s office recently where the most prevelant magazine had to do with luxury yachts. If you have one of those TVs with some random “health” channel blaring in the background – return it. It’s noisy, which raises the stress level. Tune in to classical or softer music, or subscribe to a service that restaurants use that will mix music to your specific needs.
Dedicate time in the new year to getting out in the community. Join a club or two, maybe even send your practice manager to the local chamber of commerce meetings, and seek out some opportunities to speak. Walk your neighborhood – get out and meet some of your business neighbors – the restaurants, the shops, the cleaners and so on. Be part of the community, and be a resource for your fellow business owners.
That’s all for today!