I’ve presented you, my readers, with a huge variety of information. Each person, each website, each service I’ve recommended have all been intended to help you. And with that goal in mind, it’s important to look critically at what I’ve written about previously. We’re all trying to figure out: what IS the best way to bring our inventions to the marketplace AND profit financially from them? So I recently decided to catch up with Everyday Edisons creator and executive director, Louis Foreman. I wrote several pieces on Everyday Edisons last spring, a PBS television show that selects inventions and then tries to bring them to the marketplace, documenting the entire journey. Where are these inventions now? And, have the inventors profited?
Everyday Edisons is now filming its third season, taking on even more inventions and inventors than before. I loved many of the inventions from the first season and was excited to hear about how each inventor was doing.
“We’ve learned that the job is never finished. The commercialization of products is truly an on-going process. We’re still working with many of the inventors from seasons one and two, because we’re committed to keeping these inventions alive and to monetizing them,” Foreman explained.
It’s no surprise that not all inventions from the two seasons have been wildly successful. We all know too well that bringing a product to market can be challenging and downright difficult– even with the huge amounts of resources and support the team at Everyday Edisons has given these inventors.
Foreman admits that it has been a learning process for both the inventors and the hard-working Everyday Edisons support staff.
“The product development process is not perfect. But we’ve made a huge investment in these inventors and the success of their products. And the great news is they haven’t had to invest a dime personally. Several products were simply too expensive to manufacture – we discovered that the cost to bring the invention to market and the market demand would not create the right returns,” Foreman explained.
But there are many Everyday Edison products that are available for sale and several from season three Foreman is really excited about. In several weeks, season one product “The Workout 180” will begin advertising on infomercials. Foreman predicts that its sales could be in the tens of millions.
But as it stands today, are there any millionaires?
“We’ve given inventors something they didn’t have before – hope. And that’s of value.”
I commend Foreman and the Everyday Edisons team for continuing to support the inventing community. He has faith in the independent inventor and so do I, especially during this time of economic crisis. Check out old episodes of Everyday Edisons online and gear up for the next season!
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing.