Attending Everyday Edison’s casting call on February 16th allowed me to gain further insight into the show – I was able to examine the process from a different frame. And after talking with one of the judges and hearing from potential contestants, I want to offer you just a little bit more advice. Three more casting calls remain!
To gain an even better understanding of the type of ideas Everyday Edison’s seeks, check out the products selected from seasons one and two (which can be found on their website). I noted that the products shared several important qualities. Each had a retail price that fell between $20 and $50. Additionally, only a single product was electronic. The remainder were extremely low-tech. EE’s development team (which is also featured on their website) simply doesn’t possess engineering skill needed to design and produce high-tech products. So, it appears clear that a product that is too expensive, too inexpensive, or too technological will not be selected.
Buyers, such as PetSmart, Staples, Bed Bath and Beyond, and Sharper Image, are present at the casting call. These are the companies EE has an established relationship with. Your product needs to have enough broad market appeal to sell in one or more of these stores. Don’t show the judges a product that is intended to sell in Hot Topic.
The main focus of the TV show appears to be demonstrating the complex process that is required to bring a product to market, and especially how difficult it can be. EE wants to go look good – if you bring them a product that is already fairly finished or polished, part of the glory they seek is diminished. They want ideas they can actually mold and work on.
I wish you all the best of luck!