The number of unique visitors to your website can be an important factor used by investors to value your business. When they look at the pattern of your web traffic, they’ll want to see it having grown over time. They may also look at how your site compares to those of other players in your space.
Wonder how you measure up? Visit www.compete.com and enter your URL with those of two comparison companies, and you’ll be served up a historical summary of unique visitors for each of the sites you inputted.
If you hear of another company in your category that has just been acquired, take a look at its web traffic to see how you measure up. It’s free.