I go to my fair share of events throughout the year and each event is a
bit different. One thing that is always the same, is that the ticketing
system is not like a baseball game or other major event. At these
larger events you present your ticket, it’s scanned and you enter the
However at most business events I attend, there’s a long
confusing queue, you go to the line designated by your last name, wait
for them to find your badge and then you proceed. It’s this simple – if
Ticketmaster services the needs of very large production companies,
but is there a way to have “big company features” at small company
TicketLeap.com offers a solution that lets you fulfill your ticket orders online, just like EventBrite (which I use for the annual Small Business Summit) and Cvent (which provides free lunches as you listen to a pitch of their feature rich services).
TicketLeap.com also offers a solution for on site ticketing, to give
you the “large event” features you need, all within your budget.
Lauren Beley, spokes person for TicketLeap explained to me:
There’s a flurry of innovation by smaller ticketing companies
serving smaller venues, venues too small for Ticketmaster to notice,
and this innovation is already starting to move upstream toward
She said that TicketLeap is one of these smaller ticketing companies that’s quickly moving upstream.
We started as a web company doing only online ticketing, but in
the process, we learned from our venue customers that on site ticketing
was broken in many ways. It required lots of expensive and proprietary
equipment, it only worked in a traditional box office–not at a high
school sporting event, or an outdoor festival, or a one-off expo, to
name a few examples–and was very poorly integrated with the web. For
consumers and venues, the fees were way too high.
We decided to build the first entirely web-based venue ticketing system, TicketLeap Anywhere,
that works in a web browser on any computer. It’s radically less
expensive for the venues and consumers because there’s no expensive
equipment to buy, it’s totally portable and works anywhere you can take
a mobile broadband card, and it’s tightly integrated with the online
buying experience. It includes ticket barcode scanning, the ability for
customers to choose their exact seat (like on an airplane) and support
for all sorts of venue customization.
As companies like ours continue to move upstream in the next few
years, it’s simply not going to be possible for Ticketmaster and the
larger players to continue their current business practices and
pricing. Competition from companies like us will force them to behave
better and will create a much more consumer-friendly ticketing industry.
So there, you have it, for your next event, pay less, but look professional.