Environmental sustainability is one of the hottest trends in today’s marketplace, wrote Todd Hale in the Nielsen “Facts, Figures & the Future” online newsletter.
Hale, senior vice president of consumer and shopper insights for Nielsen, reported that he was amazed at the focus on sustainability at the Food Marketing Institute convention this year.
“There were store fixtures made from recycled materials, energy efficient lighting and refrigeration units. . . . Plus, if you had room in your luggage, you could have left Las Vegas with enough reusable shopping bags to handle a very large shopping trip even at your favorite club retailer,” Hale wrote, adding, “If you think sustainability is just a passing trend, think again.”
Hale went onto to discuss LOHAS, which stands for Lifestyles of Health and Sustainability, which, he says, refers to “a rapidly expanding market for products and services that are environmentally and socially responsible.”
Nielsen is looking into how businesses can benefit from this “ethical consumerism.” If you want to know more, here’s the place to go.