This isn’t a very techy post, but sometimes I happen to think about aspects of business other than tech. Lately, I’ve been thinking a lot about sales – the sales process, why customers buy, what it is about selling that is so satisfying, etc. I’ve also been trying different things to see which works best.
I started this year with the idea that I should focus on sales. I’m sure other entrepreneurs share this disease with me, that is the disease of having to work on 25 different things at once, some internal, some external, also be a manager, and try to actually get a few hours a day to relax. One thing that I’ve noticed is that sales requires attention.
And that’s when it hit me:
Focusing on sales is much easier when all you have to do is focus on sales. Stop being a business owner and make the damn sale!
Don’t worry about if you can do the job, if your lawyer can review the contract and turn it around fast enough, what it might lead to if the customer is pleased…what if they stiff us, is this the right move at the right time…The list goes on and on.
None of that matters if you don’t make the sale. Put the time and effort in up front and enjoy the work later. Make the sale, build the relationship step by step, move forward.