Recently, when I was visiting the Allbusiness.com headquarters to be videotaped I met Kristin Tieche, a Northern California-based independent producer and editor. She has edited award-winning programming for many national cable and satellite networks such as PBS, CBS–5 (KPIX), Link TV, Fine Living Channel, Food Network, Home and Garden, Smithsonian On Demand and Current TV. She has also edited various independent and documentary films, including the Sundance 2008 Audience Award winning Fuel, about biodiesel and the nation’s addiction to oil.
Kristin also is co-founder and co-editor of Velo Vogue, a popular blog focusing on San Francisco’s vibrant and stylish bicycle culture. The blog hosts new content daily and is intended to inspire greater use of the bicycle as a safe and dignified means of urban transportation.
Kristin holds a Master of Arts in Television, Radio and Film from the S.I. Newhouse School of Public Communications at Syracuse University, where she received awards from the regional chapter of the National Academy of Television Arts and Sciences in screenwriting and sound design. It is her passion to create meaningful, quality content for television, film and new media that shows viewers new perspectives on current and historical issues dealing with sustainability and social responsibility.
With so many blogs out there, I got a little curious about Kristin’s efforts to promote her cool blog. Here’s part three of my conversation with Kristin:
Leslie: Is there a natural step to working another kind of media beyond the blog?
Krstin: I work in the media and I have a lot of plans to leverage my knowledge and experience from being the founder and editor of Velo Vogue. I have yet to launch a particular media project, but I am currently developing ideas for film and television and other online video content. I’m excited by the many prospects.
We can also use our reader-base to help promote other campaigns for bicycle safety that are run by other organizations for urban cyclists.
Leslie: How do you track your users?
Kristin: Good question. It’s important for us to know our demographics. So, in order to track our users, we have added a free “Sitemeter” widget to our blog. Using this tracking system, we can find out who our users are. We can see where they are in the world, how much time they spend on our blog, how they came to find our blog, and how they clicked off. It’s a very useful way to find out what are our most popular posts.