Seth Godin is participating in a “web-wide” attempt to encourage people and organizations to go “green.” To businesses, being friendly to the environment is not only good marketing, it’s a way to lower costs. For example, check out The Thomas Mott Bed And Breakfast Inn in Alburg, VT.If your 2007 plans include remodeling or building new facilities, be sure you check out the ways you can save money by building energy-efficient buildings. Even though the example above is about a bed and breakfast, the same principles could apply to a new corporate headquarters campus.
This isn’t the first time I’ve written about the business aspects of going green. Read this post about green being “the next ‘red, white, and blue'”.
Whether you work out of your home and only need to switch one bulb from incandescent to CF or if you plan to build a 20,000 square-foot warehouse, you can save money by going green.
Then you can apply the savings to a better reward and recognition program for those of your employees who consistently exceed your customers’ needs.