As we do things that help promote our businesses we want to create messages that get people’s attention. An effective way to do this is to appeal to a person’s emotion, especially those emotions that influence buying behaviors.
Lisa Packer has written a short but smart article about this. She says:
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions?
Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings:
You can read the entire article here.
Do you try to connect with your customer’s buying emotions in your marketing? If so, how well does it work? Any suggestions?