How to get your email marketing messages opened is the constant challenge of the Internet Marketer.
Over the last few weeks there have been a series of Marketer’s Deathmatches, featuring Alex Mandossian and a slew of competitors who have fallen by the wayside, out-marketed by Alex. Though it’s not too explicitly stated, this is a marketing event to promote Alex’s new product Marketing Makeover Generator, which I use and I’ve posted about in the past.
Last week I happened to tune in to the call since it featured Martin Wales of 1ShoppingCart, challenging Alex about email marketing. Alex beat the challenger again, though only by a narrow margin.
Here are a few key points from these two marketing masters:
7 most important email marketing tips
- Who – the From line is most important
- What – Subject line is next most important part of email message
- Keep the width of your email message narrow (I use formatit.com)
- The first sentence needs to be brief and agreeable
- use rediretable links
- use audio email
- use the email to send the reader to a web page where they must take action
- Make sure your message is right for your market
- proofread and check your links
- use a powerful question in the subject line
- make sure your content doesn’t trigger spam filters
Both Alex and Martin agreed that text email is generally better than HTML email because it gets through better.
Address the following in the first 50 words for your email message: who, what, where, when, why and how. Write a single sentence addressing each point to break writer’s block and start your message.
MOST IMPORTANT: Only relate one thought at a time in an email – one call to action; 1 link. Don’t confuse your reader or make them make a choice.