The Email Summit 2009 takes place March 15-17 in balmy Miami. I won’t be attending this year, but as an affiliate, I hope to read the live blogger reports (don’t know if there are any, frankly) to gain some insights from this special event.
I love Miami and I’d be there in heartbeat and then after the Email Summit would catch a quick flight over to Bimini to see my friend and wild dolphin guru, Al Sweeting, who runs Bimini Adventures. Sorry for the shameless plug – he’s a great guy running terrific trips and we lived and worked on Bimini years ago studying wild dolphins.
Back to business: Two things that I know will be interesting from this Summit are they are bringing in Rok Hrastnik, who is the author of Unleash the Marketing Power of RSS which I read and learned a ton from. If you are not using RSS to its fullest capability, go to the summit to hear Rok or buy his book.
The second area of interest is the Case Study track that these summits are famous for. There will be people sharing details from their email marketing efforts in all types of industries, from insurance to sports, skincare to cameras. Despite the bank beating going on in today’s economy, you’ll even see people there from the world of finance talking about what they are doing with email marketing.
And a bonus reason why I wish I could be there – I have read small nuggets about how Intermix (more for the women in the audience from a product standpoint…) has become a very profitable store. They’ve done it by paying attention to the entire email and online marketing experience for their customers. I am also amazed at how they integrate travel content and photos into their site and draw you in to what must be a partnership or advertisement or simply good referrals for destination resorts like Costa Rica. But they will be talking about their segmentation strategies specifically.
Overall, the Email Summit 2009 will be about email strategies that increase revenue and decrease costs.
Although I’m late, I promised a followup to my post on the Email Marketing Benchmark Guide 2009 with a more in-depth look at how to raise open rates in email marketing. I will post it
later tonight, first thing Wed night… Promise. Email me if you want the link before that! 🙂