If you stay abreast of the breaking technologies available to small business owners, you’ve probably heard (or read) more than once that email marketing is dead. Yes, some of the techno-evangalists say you should focus only on keeping a blog up to date or using social networking methods to get the word out about your business.
I beg to differ.
It really depends on your target market and where they like to hang out on line. If your market is early adopters or Gen X or younger, I’d agree that your efforts may be wasted on email marketing. But that’s not who many small businesses focus their efforts on. Baby boomers are a huge market. If that’s who you are targeting, email is still a worthwhile effort.
Here’s a company that’s doing it right. Tractor Supply Store is offering its customers a $5 in store coupon certificate or 10% off an online purchase in exchange for an email address. The offer is on a fairly small piece of paper and is added to each customers shopping bag as they check out. Very smart.
You can do this with your audience too. Use this example as your guide and craft an offer that will fit the needs of your target market. Then watch your email list grow, treat those prospects and customers like gold, and your bottom line will grow.
Do you have a good approach for growing your email list? Please tell me about it by leaving a comment below.