I have to chuckle every time I see a new online article that declares “email marketing is dead.” The truth is — it’s far from dead. Here’s proof. Check your email inbox. Your still getting lots of mail right? Your still getting lots of spam right? OK. Enough said.
Now granted there is a lot of noise out there, but using email to engage and market to your clients is still a really good way to increase your business. And the best part is that it’s very cost effective.
In case you’ve forgotten the key strategies and tactics that will win your business raving fans, SalesNexus is offering a comprehensive guide to email marketing — free for a limited time on its website. Authored by SalesNexus CEO, Craig Klein, and Steven Greene, SalesNexus’ Marketing Services partner, “Email Marketing – The Only Bailout Your Business Needs” walks small business owners through simple steps to creating email marketing campaigns that deliver results with minimal investment.
“Email Marketing is very popular during the recession because it is inexpensive. In our online CRM business, many companies want to start marketing via email but are not comfortable writing the emails themselves. We hope to show businesses how to create email campaigns that get results without wasting time and money”, says Klein.
The book demonstrates how to automatically and consistently stay in front of prospects so your company gets the call when they are ready to purchase. “It’s not the prospects that you encountered last week that need attention, everybody follows up on those. The prospects that came to you months ago are where many businesses miss sales and profit opportunities”, says Greene.
You’ll need to give up your name, email address and phone number to download the ebook, but it’s a good read and may be just the economic stimulus kick your business needs.