A couple of months ago, I wrote about email marketing. I was in the midst of helping a client manage a serious campaign and the biggest learning item was that subject lines really matter.
I went about studying the topic and found Marketing Sherpa’s report, which I blogged about a few times, because their email marketing tips were outstanding and found here.
Today, I read and reread Lisa Barone’s tips on email marketing and the importance of relevance.
Email compliance ideas so that you can comply with CAN-SPAM from Dawn Baker – both writing at Small Business Trends. Why is it that they decided to do all caps on that regulation? Didn’t they know they were shouting??
Gregory Go wrote a piece at BigThink and his commentary about Google Wave was terrific.
The reason for this post – we have so many tools at our disposal and we gravitate, myself included, to the brand new and shiny stuff. But some of the basic, tried-and-true tools can drive sales today.
If you have a cool email campaign that you’ve done, let me know as I’d like to see some samples. By cool, I mean it got results and drove profitable sales.