Luckily, SalesGenius and I connected and when it comes to email marketing and generating greater results from your sales efforts you really become a sales genius.
The fact is, technology can make salespeople infinitely more effective in their lead qualification process. With a simple interface (which reminds me of an IM interface) that salespeople can begin to use within minutes, you can send “Genius Emails” to unqualified prospects, providing visibility into which prospects open their emails, and allowing reps to replay which corporate web pages the prospect visit (think Tivo’ing your prospect’s website visit). How cool is that!
The salesperson is alerted in real-time when the prospect visits the rep’s corporate website, creating a one-to-one presence, automatically initiated whenever prospects hit the corporate website. I believe it’s actually the first tool designed for salespeople which takes the blinders off, allowing reps to better learn about their prospects as a result of outbound emails.
Ultimately, you learn which leads are worthy of their time, when the prospect is qualified, and what product(s) the prospect is interested in purchasing. Think about how much time you can save.
Once you get over the whole “Big Brother is Watching” thing, whether an issue for you or not, you’ll see what a competitive advantage this can be.