The home shopping channels QVC and HSN perform 8 BILLION dollars of business a year. Who are they, why do people buy from them, and how can you benefit?
QVC and HSN are electronic retailers. Electronic retailing is defined as anything purchased over the television, according to QVC expert Kim Babjak. Nineteen electronic retailers exist in total, and the products that sell on each vary extensively.
“Although some channels specialize in very specific categories, such as jewelry or knives, many offer all kinds of consumer goods,” Kim offers.
What kind of benefits does shopping on QVC offer?
For starters, Kim asks me – Have I been to the mall or Walmart lately? I immediately see her point.
“Shopping at home, in your pajamas, coffee in hand, eliminates the congestion and traffic consumers typically face. The experience is more individual – you’re no longer dealing with the irate customer in front of you in line, or the inept salesperson. There’s a serious convenience factor.”
QVC offers a number of other desirable elements. All products have a guaranteed delivery of five to seven business days. All products may be returned, without explanation and at any time, for a full money back guarantee.
“QVC is intent on providing quality product. I know, from personal experience, the high degree of quality assurance and quality control these products undergo. If your product passes QVC quality assurance, then it will pass any others, without a doubt,” Kim assures, having sold numerous products on QVC.
It’s important to recognize why purchasing through QVC is desirable in order to recognize how you can effectively sell your product through home shopping channels.
Last year alone, QVC showed in over eighty four million households. And did nearly five billion dollars of business.
Why types of products are successful on QVC?
“Your product needs to have mass appeal. The majority of viewers are middle-aged females with expendable income. That being said, certain segments do pull in a large male audience, such as those featuring electronics and Nascar. QVC has begun to implement new programs that will target younger audiences,” Kim explains.
Price is also a deciding factor. QVC has established a $15.99 minimum for its products (although some exceptions are occasionally made). The desired target prices do not differ significantly from those of store prices.
To learn more about successfully selling on QVC and other home shopping channels, check out http://www.inventright.com/kim_babjak_make_millions_qvc.html
I’ll be writing more about the power of electronic retailing in the upcoming months!
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