I am trying to get business in a new city, I have been cold calling, I know this is just planting seeds for business. I usually ask if I can send my work book and background info. Most companies say they have designers. How can I make myself more visible in a new large city like Dallas/Fortworth area.
Also, I do attend networking events. What would be the best orgs to network with. I am targeting to work for Ad Agencies, Marketing firms, Publishers, and some general businesses. I offer design services. (will be training to do HTML this spring.) But, I do design websites already. Will it take me a year to really get clients in this area. Most of my clients are still in St. Louis and business is very slow.
Need to survive, working for another company may hinder my efforts in growing my business, but I need money.
Thanks for contacting me and reading my column. The truth is that starting off in a new city is tough whether you physically move there or are building a new market. And while it won’t take a year to get things going it will take some time. Be patient. As someone who has moved to and from different cities, I can empathize with you. Here’s what I did.
1. I went to as many networking events as possible to let people know I was in the area.
2. I didn’t limit myself to just my surrounding areas. Whose to say that you can’t still land accounts outside of your area?
3.I held a small launch party at one of my favorite bars to announce my firm and invited about 100 people and provided the food (which can be very simple and cost effective). I had basic info on my firm available with business cards (I also collected business cards to follow up).
4. I worked with the bar so that they let me have the party during happy hour at no extra cost to me as long as it was open and anyone could attend and have food. (I had over 300 people show up for my book launch)
5.I did cold calling and other promotions to get people interested in more venues (see below). The main thing is to give yourself time and talk to EVERYONE. And remember consistency is the key whether it’s cold calling, direct mail or networking.