If you send emails to your customers for order notification, special offers, or any other communication from your home-based business, how do you know they will get through and get read? Today’s aggressive spam filters block a lot of email and each one has its own algorithmic formula for deciding what is spam and what is not. In general, there are few guarantees that all your email will get through but there are some best practices.
One is using an effective subject line. Suppose for example, you’re a home-based business with a website called ChocolateFlowers.Com. Which one is the better subject line for an email order shipment notification?
– Order Shipped
– [Customer Name], your order [Order Number] has been shipped from ChocolateFlowers.Com
The second one is much more specific and tells the reader exactly what’s in the email. They’re more likely to read it because there will be further information inside such as the tracking number. Furthermore, if you send the second one from the domain ‘ChocolateFlowers.Com’ it would be less likely to be triggered as spam.
The first one tells us the order is shipped, but it’s vague and non distinguishable. It’s is more likely to get caught in a spam filter.
Most shopping cart systems let you customize your automated email notices. I think you’ll find that the more specific you can get in your subject line, the higher the probability that your emails will get through to their intended recipients.