Who would have thought of linking cleaning products and the recession? Well, who else but The Soap and Detergent Association. If you are like me, you didn’t even know there was such an association. But there is, and the organization’s 2009 Sprng Cleaning Survey (Who knew?) shows that 78 percent of respondents say the economic downturn has influenced their cleaning habits.
Sixty percent say they’re doing more cleaning themselves instead of hiring someone to do it. Forty-four percent say they are buying less expensive cleaning products. Twenty-two percent, a group of resourceful souls, say the lousy economy has influenced them to make their own cleaning products at home and 17 percent of perhaps the most sensible people say the crummy economy has made them clean less frequently.
Eighty-seven percent of those surveyed say effectiveness is the most important factor in their decision to buy a cleaning product. Seventy-four percent say cost is the deciding factor; 67 percent say multi-purpose influences the purchase and 64 percent say time-saving benefits ae key.
More consumers (61 percent) this year than last year (38 percent) say sustainability is a factor in decisions to buy cleaning products.