Avivah Wittenberg-Cox, who bills herself as a gender consultant, yesterday launched a new Website, WOMEN-omics.com.
Calling it “the first Web site making the business case for gender balance and the economic power of women,” Wittenberg-Cox says WOMEN-omics “shifts the debate from ‘What’s the matter with women that they aren’t reaching leadership positions?’ to ‘What’s the matter with companies that haven’t optimized the other half of the talent pool and marketplace — the female half?'”
“Putting gender balance in the diversity bucket to redress glass-ceiling issues,” she says, “rather than seeing it as an incredibly powerful sales and strategic proposition, misses the opportunity.”
With contributions from some of the most important global thinkers and writers on gender balance, both male and female, WOMEN-omics, according to Wittenberg-Cox, explains the business case for movng women into positions of leadership, provides best practices and toolkits for achieving this and highlights the companies and CEOS that are doing this the best.
While women may hold the keys to untapped economic opportunity, she says, men still control the locks. “Addressing the gender issue may indeed be one of the most important decisions a company can make in today’s economy.”