Finally, let’s get into some photography tips.
Here are a few to consider when taking and evaluating photos:
"?¢ Create a photo staging area with a solid-colored background and foreground.
"?¢ Use good lighting. Natural light works well, or use two clip lights (covered with tracing paper to reduce reflections) and angle them on either side of your object for a shadow-free image.
"?¢ Get in close to your object so that it fills most of the camera´s frame. Too much blank space around your object makes it appear small.
"?¢ Take images of different angles and views of your object, and take several shots from each angle so you´ll have a variety of pictures from which to choose. It´s much easier to delete extra image files than to have to go back and photograph again.
"?¢ Use the macro lens on your camera to capture small details and use a tripod or a very steady hand to keep a tight focus.
"?¢ Use image-editing software to crop, rotate, and resize your images.
"?¢ Reduce image sizes to under 50K for quick downloads. Your image width should be no more than 500 pixels, and 72 dpi is optimum resolution for Web viewing. Higher resolutions do not yield better images on screen, and lower resolutions become too pixilated. (Most digital cameras automatically shoot in 72 dpi, but if you use a scanner for flat objects, be sure to change your dpi capture setting.)
"?¢ Buyers prefer multiple views of an item. Give them shots from all sides, as well as close-ups and detail photos. Invest in a flat-rate image hosting service so you´ll feel free to post multiple images for each listing without worrying about extra fees.
"?¢ Use your photos to reinforce your brand and graphic identity. Keep a consistent look of lighting, staging, composition, and background for the images of everything you sell.
"?¢ Choose a background for your photos that will complement the HTML background you´ve chosen for your item listing.
Some of the information for this series was excerpted from book, "The 7 Essential Steps to Successful eBay Marketing." It´s available at Amazon. Other info comes from our ongoing analysis and examination of the evolving eBay market. We also have a blog that covers topics from the book as well as more updated eBay marketing information – http://www.qualitywriter.com/ebaymarketing.
Check out both of these resources for more visual presentation and design tips.