Let’s talk about Web usability now. This an important practice when you start designing your eBay store and listings.
Web usability refers to measuring the quality of a visitor´s experience on a particular Web site, including your eBay listings and Store. Usability addresses questions
about how easily the visitor can find the information she is seeking and how pleasant her experience is on the site. It is the study of Web aesthetics, navigation, and accessibility of information.
We´ve all suffered through Web sites with poor usability. They are riddled with pop-ups, advertisements, difficult to read text, obnoxious graphics, illogical organization, and worse. The result of this poor usability is wasted time and intense frustration. We quickly click away to another site, never to return.
Your customers know good Web design when they see it, and it´s important that you give it to them. Good usability design lends your business the mark of professionalism and distinguishes you from competitors.
When designing your pages, always keep the user experience in mind and keep it simple and easy to navigate. The basic eBay store designs help you do this, but you’ll need to make sure you keep good usability in the back of your mind at all times so you can edit your designs and maintain good usability.