The illustrative logo uses a figural or representative image as part of the logo design, usually in combination with the business name. For example, an eBay bookseller may naturally gravitate toward an image of an open book as part of an illustrative logo. Some examples of well-known illustrative logos are Apple Computer, the National Basketball Association (NBA), and Starbucks.
If you are artistically inclined, go ahead and create your own logo illustration.
Copyright-free clip art is another possibility for logo images, but it should be chosen with extreme care. Most available clip art positively screams "I am clip art!" and using it for your logo can seem trite and cheesy, unless you choose an absolutely perfect match for your business. Again, some things are best left to the pros, so if you truly lack artistic skill, hire a graphic designer.
Symbolic logos employ abstract designs or images that connote a basic feeling about a business. Swooshes and circles are popular in logo design for their feeling of movement. The Nike Swoosh logo is the classic example. Stylized initials and letters also make great abstract symbols to use as a logo. Walk into any parking lot and you´ll find dozens of symbolic logos as hood ornaments-Mercedes-Benz, Toyota, Saturn, BMW. We all know them by sight, without having to read the manufacturer´s name.
Consider these basic formats and the elements you wish to include in your logo design. Start with a pen and paper and sketch out as many possibilities and variations as you can imagine. Sleep on it, and then sketch some more. Share your logo musings with your friends for feedback-second and third opinions offer a lot of insight. From here, you´ll be able to build your own logo or pass on your sketches to a professional designer so she can turn it into something wonderful.
Next, you need to consider the proportions of your logo. On the eBay Store page is a field in which a seller can insert a link to his own logo at the top of the page. This field is a rectangular format with a 3.5 to 1 ratio. If you try to plug a square or circular logo into this field, it will become skewed and distorted. You may wish either to create your logo in these proportions from the start or create a secondary and complementary design in a rectangular format to enter into this space.