Next topic… Logos..
A great way to determine the style of your logo is to search and compile a reference file of other logos that you find appealing. You can find examples of existing logos that you see every day, from the food packaging in your pantry, to advertisements, letterhead, and packages you receive in the mail.
The Web offers another great resource. Google the word logo, and click the Images button on the menu bar to perform an image search. In less than a second, you see hundreds of logo images to peruse for inspiration.
Now consider any visual associations or images that you can link to your business
identity. These associations could either come from the products you sell, from your business name, or from a generalized impression of your eBay brand.
Consider the adjectives you use to describe you business. This helps guide the style and form these elements take in your logo design. Are you looking for a retro or classic look, a feeling of technology and the future, or something sleek or elegant? Brainstorm these associations and write them down. They´ll be helpful as you proceed through this process.
There are three general logo design:
"?¢ The logotype design
"?¢ The illustrative logo design
"?¢ The symbolic logo design
The logotype design is a logo based on text only. Although seemingly easy to create, intense thought goes into even the simplest logotype designs. eBay, Dell Computers, and Yahoo! are a few examples of easily recognized logos in this style. Logotypes work best when the font selected embodies the brand. If you want to try this for yourself, revisit the existing font files on your computer, or go back to the font download Web sites, and take a second look at some of the creative fonts used. Reconsider some of the fonts that you found appealing but nixed because you couldn´t see an entire business card printed in that typeface. Could your logo be your business name forged in one of these expressive fonts in your signature color? If you decide to go this route, be sure to choose an easy-to-read complementary font for other text that appears in your correspondence. For the sake of your customers´ vision and sanity, use this complementary font for all text other than your business name in the logotype.