Let’s talk about color.
Color can be a fun, easy, and effective way to build your eBay graphic identity. Large retailers and corporations use the power of color to convey brand messages. Think of Tiffany´s robin´s egg blue gift boxes and shopping bags, or the UPS brown logo, brown packaging, brown vans, and brown uniforms.
Even the UPS slogan "What can Brown do for you?" incorporates the colorful brand message. Have you ever made the mistake of going shopping at Target wearing khaki pants and a red t-shirt? The other customers flog you with questions and requests for price checks because they´ve come to associate that color combination with Target and its employees.
Different colors are associated with distinct emotional connections. Use them to cultivate your eBay brand. Color associations include, but certainly aren´t limited to, the following:
"?¢ Green Calming, environmentally friendly (Simple Green cleaning products)
"?¢ Red Intense, exciting (Red Envelope gifts, Red Hot Chili Peppers band)
"?¢ Blue Businesslike, contemplative (IBM "Big Blue," Miles Davis´s album "Kind of Blue")
"?¢ Purple Mysterious, regal (musician Prince, the L.A. Lakers)
"?¢ Pink Femininity, innocence (Victoria´s Secret, Johnson´s Baby Lotion)
"?¢ Yellow Joyful, cheerful (Curious George books, rubber duckies)
"?¢ Orange Energetic, industrial (the Home Depot logo, neon signs)
Ask yourself, "If my business were a color, what color would it be?" Yes, it does sound a little new agey, but by listing colors, you can make a color association that clicks with you and might make sense to your customers.
If you take the time to discover a color, or a scheme of complementary colors, that works for your business and its identity, you´ll be able to incorporate this color into many aspects of your eBay business. It´s a great way to add continuity to the design of your logo, the Web design of your eBay listings and store, printed items, packaging considerations, and more.