If you’re selling products via auctions on eBay, do you watch the watchers? In the information section available only to the seller (‘My eBay’), for each listing it shows the number of people watching that auction or store listing. It’s the number just to the right of the current high bidder; in the sample screen shot from one of our auctions, it’s 7. This means seven people are watching this auction – and one has bid.
This number is not to be confused with page hits – it’s the number of people who have actively placed your auction on their watch list. When there are more watchers than bidders, as in the above example, it’s usually a pretty good indication that there will be a flurry of end-of-auction bidding on your auction. The more watchers, the bigger that ‘flurry’ can be.
You’ve probably noticed that most of the activity in an eBay auction happens in the last few hours of the listing. Checking the watchers can give you an advanced clue as to how much end-of-auction ‘action’ you might expect. It can also help you gage the general interest in the product you´re selling.