People who make money on eBay nowadays do by selling niche products and/or selling in large volume. If you find a niche products to sell, some people think they will just sell themselves without any help from persuasive writing. You know the type of eBay listing because you’ve probably seen them: “Buy my neat thing here. It’s really cool” or something minimal like that.
I suppose the really super hot products will sell with minimum persuasion (think game consoles introduced during the holiday season). The problem with those kinds of products (like the game console) is that their ‘hotness’ will be short lived and you’ll have a lot of competition with products like these.
As you move down the hotness scale, products will need some persuasion to sell at the best level. And as you get toward to bottom of the hotness scale, it may take more persuasion to move the product.
So most every listing on eBay can benefit from persuasive listing copy. Sure something might sell just based on its brand name or niche keyword, but you might as well help it along with some good old persuasion. Persuasive listings can not only help capture more bidders, but can help drive your bid prices up.
For tips on selecting niche products for eBay, check out the Guerrilla eBay Research System. For tips on writing persuasive copy (not necessarily just for eBay) check out these AllBusiness blogs: