I ran out of books (for sale) this weekend at the Learning
Annex presentations – the book being The
7 Essential Steps to Successful eBay Marketing. Poor preparation on my part
but perhaps a
lesson in scarcity. Some people ended up paying more than the sticker price
because I had so few of them.
Portions of the advanced marketing chapter (Chapter 5 of the
book) deal with scarcity and how to develop scarceness around your auctions and
listings. Check it out.