Lately I’ve been blogging about some eBay tools, specifically Mpire. You can read about Mpire here and here. Tools like this dig into eBay’s sales data and dish out important statistics about how successful (or unsuccessful) a product has been selling. If you’re selling physical products on eBay as your home-based business, this information is vital to making qualified purchasing decisions.
It’s well known that recognizable brand names typically sell better on eBay than non-branded items. One way you can cut to the chase in your product research is to use a tool like Mpire to dig into brand names and see how successful they are selling on eBay. A couple of things to watch for.
Brand names that are collectable – Sometimes, a brand name will show some hot statistics but when you look closer, you’ll see that many of the items selling are collectables. A good example of this is Vera Bradley handbags and accessories. ‘Vera Bradley’ shows a success rate of 91% over 19,362 listings. That’s really good but when you look closer, many of those items are collectable (which you generally cannot buy wholesale). For these kinds of items, you will want to filter out words associated with collectables (like ‘retired’ and ‘rare’) to get to the realistic success rate of new items (which you can buy wholesale).
Brand names that are common with something else – Sometimes a brand name is common to something else entirely. A good example of this is Bambu pottery and kitchen ware. Cheech and Chong had a movie with Bambu in the title as you’ll find when you search for just the word ‘bambu’ using these tools. So again, you’ll have to filter out the words that have nothing to do with your intended product line.
That said, tools like Mpire make great research assistants for the home-based, eBay business. Using them along with a little common sense, you can gain an edge in your product sourcing and market research.