eBay offers the opportunity to sell your items in more than one eBay category. The Second Category feature allows you to take advantage of category driven traffic – that is, traffic that comes by way of people browsing eBay categories versus using keyword searches. Presumably, category traffic to your listing will double if you use this option. Unfortunately so will your fees; your listing and final value fees will double as a result of listing in a second category.
Because of this fee doubling, it doesn’t always make sense to list in a second category. But one way you can make good use of the Second Category feature is by coordinating its use with the eBay Merchandising Calendar (link here).
The eBay Merchandising Calendar is an event calendar of promotions that will be highlighted on eBay’s home page during the coming months. The categories listed under each promotion will be rotated on the front page at various times during the promotion period. That’s the eBay home page folks – the one that gets something like 5 million visits per day!
If the main category you’re listing under falls under a promotion, you’ll reap the benefits anyway. But suppose for example, you have an item that you sell under ‘Home & Garden’ that could also be listed under ‘Health & Beauty’. As it turns out, ‘Health & Beauty’ falls under two current home page promotions, so this might be a good time to buy the Second Category feature for that item(s).
Keep an eye on the Merchandising Calendar because it changes often. You can use this technique to increase your listing traffic by choosing second categories that fall under promotions. Alternately, if you have items that fit into more than one category, you can use the Merchandising Calendar to influence what main category you will place the items under.
If you’re using eBay with your Home Based Business, this is good free way to tap into eBay’s substantial home page traffic!