eBay’s feedback system is a built-in system by which buyers can instantly see the seller’s performance record and therefore decide whether or not to buy from that seller. As such, a positive feedback record is an essential component to eBay selling success.
A lot of sellers don’t leave feedback until the buyer leaves feedback for them. Some sellers feel that this is necessary to protect themselves against vengeful buyers. So they play this “you first” game.
The more we sell on eBay, the less that seems to make sense. For one thing, it’s difficult to manage. It’s difficult to go through all of our feedbacks due and decide who has left feedback for us.
I find it much easier to just go though and leave feedback once a week for everyone who has paid regardless of whether they’ve left us feedback. It’s just simpler and I think it earns us more feedback from buyers who may in turn be waiting on the seller before leaving feedback. We may get burned from time to time, but I’m not worried about it. Someone has to go first and I like to use the feedback mechanism to not only leave positive strokes for the buyer, but to invite them to return to our listings.