When you write your eBay descriptions, you want to complement your visual achievements (photos and layout/design) with words that manage perceptions while presenting facts. You want to stoke the flames of enthusiasm while staying true to reality.
Nobody buys anything without being told something about it-whether that´s in verbal or written form. So it´s important to choose your words wisely and engage in the art and science of persuasion in each of your eBay listings.
When you take the time to craft a strong item description, you inevitably persuade people to buy from you. It doesn´t matter whether you have competition or not-you need to convince somebody to purchase what you´re selling. Solid item descriptions help you do that.
For each item you sell, you want to make an analysis of your effort versus your profit. Obviously, if you stand to make $500 in profit on a particular item, it´s worth your time to craft an effective description. But even if you´re selling a large quantity of low-margin items with just one listing, the extra time it takes to write a good item description is worth the trouble. If you are selling 100 gadgets and you can potentially profit by $5 on each of them, that´s a total of $500 in your pocket. It´s definitely worth taking an extra 30 minutes to write a powerful item description.
When you start prioritizing your description tasks, put items into mental buckets. Use one bucket for products that need your attention now. Make another bucket for low-margin items you might want to re-evaluate for value-add activities (perhaps overhauling the description text), and then use another bucket for products that can be dealt with quickly by cutting and pasting previously successful descriptions. Think assembly line here; you need a system that guides your priorities and steers you toward high-value or high-profit marketing activities.
Fortunately, eBay automates the cut-and-paste process with the Sell Similar link at the top of every item listing page (and in the My eBay interface). You can pull up previously entered listing details, which you can revise and apply to a new listing. Sellers who use listing management services like eBay´s Turbo Lister or similar third-party services can also duplicate existing entries and then recraft the text for new listings.