Enough about drivers and motivators. Let’s keep these factors in mind and move on to description writing fundamentals.
Successful product descriptions do several things well. They strike up a comfortable, casual conversation; establish facts; demonstrate benefits related to those facts; ask questions and answer them; paint mental pictures; encourage further inquiry and research; and much more. The right pace, tone, and style help you sell product, too.
Your basic description needs to do several things, but getting the facts straight is fundamental. From day one, eBay has been encouraging sellers to provide ample and detailed facts about items for sale (an eBay tradition that would be enthusiastically welcomed in the "real world"). When you explain all the facts about the item you´re selling, you gain buyer confidence.
Your first task is to list all the facts about your product, including the following:
"?¢ Model number
"?¢ Date of manufacture
"?¢ Condition and flaws (for used items)
"?¢ Necessary accessories
"?¢ Included manuals, extras, accessories, and other items
"?¢ Sizes (be detailed; don´t just say "size 8")
"?¢ Limited edition numbers
"?¢ Technical specifications
"?¢ Special features/bells and whistles
"?¢ Materials (such as chrome, plastic, cotton, cast iron, wool, and so on)
Once you have your facts together, you can move on to more creative business.