Next, let’s see if we can eliminate honesty from your copy.
Yes — you heard me correctly. Let’s purge your descriptions of all that "honesty" talk.
Here’s what I mean….
Don´t you love it when people sprinkle the words honestly and frankly into their conversation? It sounds like rookie car salesman banter. When written in your eBay descriptions, the effect is even more disturbing. It often shows up in these forms: in truth, truthfully, to be completely frank, and quite frankly. This is supposed to sound conversational, but it ends up arousing suspicion.
On further examination, these words often point to areas in the text where the seller´s confidence is lacking. Go back and purge them from your copy and try to figure out what´s bothering you about the promises you´re making.