Next let’s talk a bit about key words and item titles — a topic of continual obsession.
Keywords help buyers find your product among the millions of items available on eBay. So you need to use care in choosing the words that potential customers will use to describe your product in their searches, and use them in your item title and description.
First, put yourself in the prospect´s place and brainstorm the words he would use to search for your product on eBay. Obviously, the primary keyword would be the object itself. Other essential keywords include:
"?¢ Manufacturer or brand name
"?¢ Country of origin (if it indicates quality or uniqueness)
"?¢ Age or year made (especially for antiques and collectibles)
"?¢ Condition (new, mint condition, and so on)
"?¢ Different spellings of the item
Zero in on the best keywords to use in your title and description by using the eBay search engine to figure out what keyword titles work well historically. Search your own keywords and see what comes up. Sort by completed item sales and by highest price first.
Also consider common misspellings or other words or names that people use to describe your product. For example, if you sell Spider-Man comic books, you want to include Spiderman and Spider Man (as well as comix and comics) in the list you create.
The final item title must be absolutely clear about what it is you are selling-in 55 characters or less (including spaces). (To demonstrate just how short that is, the previous sentence is 123 characters in length!) With just 55 characters, you need to be smart about what you choose to include. Terms like WOW! or CUTE! or LOOK! are used frequently by eBay sellers, but think about it before you choose such words-who´s going to be searching for those words? Nobody. You are wasting valuable characters.
If you run out of keyword ideas (and you still have space-which is unlikely), become a human thesaurus. Call the product something else or use associated words that will net more searchers (think tinkerbelle, tinkerbell, and tinker bell). Perhaps Europeans refer to your product a little differently from Americans. Get into the heads of those who are typing in the search terms.