eBay recently rolled out a ‘Bid Assistant’ web application designed to make it easier for buyers / bidders to easily bid on groups of similar or like items. Bidders can add items to their watch list and then check boxes to add the group to the Bid Assistant. Bidders can then set their maximum bid individually or set one maximum bid to apply to the whole group. The buyer will have a chance to review each bid before they submit it.
What does this mean for an eBay seller? It bears mentioning that when a buyer puts together a list of items in the Bid Assistant, they will only win one among the group. It essentially means the bidder can more easily bid on similar items offered by you and your competitors.
This is probably part of eBay’s business goal (stated in the January 2007 Seller Conference) to ‘improve the buyer experience’. It helps to make an ordinarily cumbersome bidding process across multiple auction listings quite easy. While this is a buyer’s tool, this improvement should ultimately benefit eBay sellers.