This is undoubtedly a topic that is frequently written about, but I want to make a note of it as well. E-mail. I’ve said before that when you first reach out to contact a potential licensee (or whomever), you need to use the telephone. It’s the best way to make a human connection, which is crucial. People are likely to consider an e-mail from a foreign address as spam. But obviously e-mail is extremely useful for communicating with business contacts on a day-to-day basis and following up with people. I do a lot of business through the Internet.
But I want to stress the importance of being prudent when using e-mail. First of all, the written word is often subject to misinterpretation. If you are confused about the intent of someone’s e-mail, ask he or she about it. Almost every time I’m unsure, I’m in the wrong. And likewise, write your emails as clearly and succinctly as possible.
Secondly, use good judgment when writing e-mails. I’m often shocked at what people send through the Internet. Do they not realize that it will be saved forever? That it could possibly be used as evidence? Or forwarded? If you are discussing an issue of any sensitivity, call the person! There are many subjects that I refuse to discuss over e-mail. And I’ve had to learn the hard way. If you write and send an e-mail when you’re angry or in too great of a hurry, you may regret it. It’s easy to say things you may not mean… or at least don’t want saved in print forever.
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