This weekend I woke up wanting to spend some money online. Many of your prospects and clients wake up “on the ready” too. Will they be spending their money at your website?
Maybe. Or maybe they tried and gave up.
That’s exactly what happened to me. I was looking for a specific item and found it in the search engines. I clicked on a PPC (pay-per-click) ad that sounded like the product I was looking for. Note #1 — that cost the merchant money.
Then I proceeded to browse through the website, found what I wanted and added it to my shopping cart. Note #2 — Merchant almost made some money. As I was browsing I’d noticed some other items that piqued my interest, so I decided to continue shopping. After a second look, I decided just to buy what I came for so I went to check out.
And I couldn’t get to the shopping cart. Note #3 — Merchant just lost the sale. I tried five times to get back into that shopping cart to check out (more than most people I suspect) and no matter what I did, I kept getting page not found. Disappointed customer goes away empty handed to find another merchant to buy from.
Note #4 — This process cost the merchant money and they didn’t make a dime. So what’s the moral of this story? When you’re using technology something’s bound to break. You need to constantly be on the lookout for bugs in your business processes. I wonder how many people besides me tried to give that merchant money and failed?